Essential SEO Terms You Should Know

SEO is the process to enhance the visibility of a website or a web-page in search engine result pages.  If you are webmaster, then you need to know about some SEO technical terms. 

Landing Pages 

A landing page is strategically designed page, that is created for a specific reason to get more audience on that page. It is used to achieve specific goal. Landing page is designed to keep something in mind carefully, which includes layout, copy, images, forms, styling, etc. You should analyze about your targeted landing page to gain more traffic.  

Link Building

This is a general term associated with gaining high quality back-links to your website or web-page. Link building is still alive and it is the most key feature of SEO. It increases your web-page ranking and shows your web-page in SERPs (Search Engine Result Pages) via creating high quality backlinks on high authoritative websites. 

Long Tail Keyword

A long tail keyword is a combination of two or more keywords. 

Meta Data

This is the data, which is used to explain about your website. It shows your website information correctly in the SERPs (Search Engine Result Pages).  

Title Tag

Title tag is important and It should be attractive for your website. Choose a different and unique title, which describe about your website products and services. 

Meta Description  

It is used to explain about your website description. This description is what will be show in search engine result pages (SERPs). It's a short description about your website. What your page is about? You can change it according to your services. The characters limit is 160-170. 

Meta Keywords

Meta keywords are those keywords, which are all about your services. They are created according to your products and services. You can use 5-6 meta keywords in meta keyword tag. 

Organic Search Result

These are the regular search results, which obtained directly. These search results are gained directly without using any off-page techniques. 

Rel=Canonical

A tag added in the head section of your web-page, that is used to remove duplicate page from your website. This process is done, when same pages content is found on different-different urls. 

Robots.txt File  

A file, which is placed in your FTP and used for crawling or indexing of any particular page. 

Page Rank (PR)

Page Rank is a rank which is assigned by Google based on their quality back-links.  This rank is given from 0-10. 

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SEO Tips for Wordpress Website

SEO stands for search engine optimization. It is the backbone of nay successful business. So, to enhance your webpage or website visibility in major search engines- Yahoo, Google and Bing, SEO is very important. Here are some basic seo tips for your wordpress website. 

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Write Unique and Quality Content

You should write good and unique quality content for your WordPress website. The theme of your website explains itself. You should manage your website theme according to the content. Keywords, that  you use, should be highlighted on your website homepage. Content should be original, fresh and qualitative, understandable and readable. 

Name Image Name Proper and Search Friendly 

Just uploading an image  is wrong process. If your image name is not proper, you should change your image name according to your image. Try using keywords as much as possible in image alt text. If your image is search friendly, Google crawlers easily read your image. 

Use Social Network 

Social Network has wide area. Now-a-days, social networking and connectivity is increasing day by day. Many social networks platform are here, where you can advertise your WordPress website.  Facebook, Twitter, LinkedIn, Pinterest, Google+, Myspace etc. are high pr social networking websites. 

Use Breadcrumb Feature

It is important and one of the best feature for any WordPress website. Breadcrumb shows your content in hierarchical format in Search result page. 

example- Books > English> History> Asia

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